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Marketing-guide strategy
！！Mr. Chen Liming |
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First, Definition
Marketing-guide strategy is refers to marketing guideline follows production rather than production follows marketing, which is long-term strategy that BaDa pursued to.
Second, Establishment
BaDa have been working hard for many years and has achieved significant results in the establishment of the wish that marketing guideline follows production. For example, at the end of 1999, there is large marketing space of wheeled crane according to the developing trend of China's logistics industry. Althourgh in the preceding years, the market basically in dead state, leaders in our company has decisively launched such products. After years of development, the product has invigorated the market. Therefore, the company will try to achieve environmental friendly, energy-saving, multi -potential marketing and relatively cheaper price than foreign products as the long-term strategic development objectives.
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Third, Implement
Generally speaking, the implement of marketing-guide strategy is to establish significant improvement plans, programs and assurance measures according to the question of best-selling product and potential demand from clients, and to achieve this aim within 3 years.
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